Deadmau5 Signs with Zyrata for First of its Kind Branded Banking Experience
It is no secret that Joel Zimmerman, aka deadmau5, has a lifelong affinity for technology. His name was created after he found a dead mouse inside his computer, and as he began performing, he decided to craft a hyper-modern helmet within which to perform.
His obsession with technology is no secret. Joel performs inside a cube that’s the pinnacle of stage design engineering, and he focuses on how to implement the highest level of tech into his performance so that he can simultaneously control the sounds and lights. As an artist constantly at the forefront of technology and innovation, it is no surprise that Joel and his team have announced a partnership with the digital financial institution, Zytara.
Zytara supports musicians, gamers, sports teams, and other brands with the creation, sale, and marketing of NFTs. Zytara also builds unique user experiences for its fans through Zytara’s digital banking platform. For Joel, the partnership was a no-brainer. Zytara makes it easy to hold and transact in crypto, NFTs, stablecoins, and regular currency.
As a gamer and artist obsessed with technology, Zytara gave Joel a user-friendly platform for his digital life. The partnership demonstrates how modern brand partnerships are changing fan engagement. By creating a branded banking experience, artists like deadmau5 can deepen their connection to their fans through an integrated, engaging approach that will allow fans to connect directly with the deadmau5 online store, merchandise, concerts, and pop-ups.
Furthermore, fans of deadmau5 can use their branded debit cards at over 45 million merchants globally while racking up points to spend on deadmau5-related items. Furthermore, Joel will become part of the Zytara advisory board, helping to continue to push the brand forward.
This partnership is just one way in which artists will begin to use the power of technology to connect with their fans. By having the ability to set up platforms like these, there is more opportunity for fans to have unique experiences with their favorite artists/brands. Although in-person interactions are coveted, it is simply not realistic for every fan of every artist to be able to have an in-person interaction. Utilizing technology is the natural and next step for these types of interactions.