Artist Spotlight

Nostalgix is a 90's It Girl and Modern Day Bass House Maven

May 17, 2022

7 min read

NostalgixNostalgix

Step aside, boys. There’s a new queen of bass house in town. Negar Hamidzadeh, known by her stage name Nostalgix, is on a mission to spread love and positive energy through her self-curated sound. In a matter of only a few years, Nostalgix has skyrocketed from a dorm room DJ to performing on some of the biggest festival stages like HARD Summer and EDC to name a few. 

As her stage name suggests, she reels listeners in with her nostalgic vibe that incorporates elements from 90’s pop and hip-hop music. “To me, nostalgia is all about a feeling,” she explains. “The feeling you get when you're in the right place at the right time.” 

Her unique, distinctive style is chock-full of groovy basslines, riveting instrumentals, and enticing vocals. Never losing sight of her originality, she pushes her evolving sound against the musical confines of house music. In fact, Nostalgix is shaping the world of bass house as we know it, one authentic beat a time.

Not only has she made an impact on house music but also the people who listen to her. As a natural born leader on and off the stage, she vows to spark confidence in her listeners by encouraging them to always live true to themselves. If her journey proves anything, it’s that if you pour your entire heart into what you’re passionate about, dreams really do come true. 

NostalgixNostalgix

Her incredible story begins in Iran, where she was born in 1997. She spent the majority of her life, however, in Vancouver, Canada, after her family immigrated when she was around seven. Growing up in Vancouver with an Iranian background opened her up to a completely different lifestyle. Her diverse cultural upbringing made a massive impact on her overall character and most importantly, her development as an artist. 

“I think for me, it was really getting over a lot of the barriers of things that I was taught. Because in Iran, women are very suppressed. You have to really hold back on who you are, you have to hide who you are. You don't have as many opportunities as men do. Growing up, I always loved music, I always loved anything creative. I always looked at pop stars, singers or musicians and thought it was the coolest thing ever. But to me it just wasn't possible. So living in Vancouver over the years, it was me unlearning all those things and being able to say, ‘Hey, I could do whatever I want. I don't need to hold back. I could be whoever I want. Do whatever I want.’”

Her life changed in 2015 when she discovered electronic dance music. It was her senior year of high school when she was invited to her first EDM event, Hardwell at the Pacific Coliseum. But it wasn’t until a year or two later that she found her true calling at a Dr. Fresch show. 

“I saw Dr. Fresch perform in Vancouver and that was the first time I ever heard bass house, G-house music. And it made me obsessed. I was standing in the crowd and was like, ‘I need to make this music. I need to do this.’”

And that’s exactly what she did. As a self-taught musician, she educated herself on the art of mixing, and all of its ins and outs.

“It's a lot of trial and error. I really learned through doing it, trying it, and watching YouTube tutorials. In the beginning phases, I did a lot of mentor sessions with different producers in my hometown. After that I actually joined an artist development program called Cosmic Academy. They were really great because they taught me a lot of the stuff that I couldn't learn on the internet, so it really helped speed everything up. I learned all the technical side of music that would have taken a long time to figure out.”

It’s hard to believe a woman of her caliber only started DJing five years ago. And when she started, it was simply a fun hobby.

“I came across this EDM club at my university and I decided I wanted to try it out. It was something I wanted to do for fun. I never really imagined it going beyond that, because for me it was always my passion and what I did for fun.”

Her first gig took place on her campus at the University of British Columbia, and she remembers it like it was yesterday.

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“I was literally on campus at an event and I get a call. It's Friday night like 8pm or 9pm. And they're like, ‘Hey, the DJ in the pit is sick.’ The pit was like our little bar/party spot on campus. ‘Can you get here right now and you can DJ tonight.’ Me being me, I was so excited. It's raining, I'm wearing shorts. I run across the campus, I grabbed my mixer, and I run back to this bar spot. I had no idea what I was doing honestly, in that moment. I just went for it and I had a lot of fun. That moment, just saying yes to that, kept leading me to more opportunities.”

Nostalgix @ Project Glow Festival in Washington DCNostalgix @ Project Glow Festival in Washington DC

The rest is history. Ever since her career blasted off, she has released tracks on prominent imprints such as AC Slater’s Night Bass, Tchami’s Confession, Zeds Dead’s Deadbeats, and Insomniac Records. In recognition of her achievements, she was named one of DJ Mag’s 12 Emerging Artists in February 2020. But what is it about her music that makes her so sensational? 

“I make very fun dance music, and that's my vibe. I like to produce fun records, but I also like to rap on some of my songs. I'm very vocal-oriented, so for me I'm all about a good, all-around record that you can sing-along to, have a good time to, and remember it.”

Whether it's through her music or her sincerity, Nostalgix exudes positive vibes in everything she does. But being a female in a male-dominated industry, her journey wasn’t always easy. 

“As a woman, you have to really work hard to find your place. To be seen and heard as an artist, you have to really hustle. It definitely takes time, you can do it though. Once it happens it happens, then you don't think about it. But I think all the women you see in the music industry are such hardworking, talented people. If you look at people like Whipped Cream, REZZ, Alison Wonderland, Rossy, they’re all such unique artists that are really paving the way. You don't see someone copying someone else's vibe. Everyone is so unique, and it's all the work that goes into that.”

For inspiration and motivation, Nostalgix has always looked up to Whipped Cream the most.

Nostalgix Project Glow Nostalgix Project Glow

“Whipped Cream is definitely someone that really inspires me because she's just such an artistic person. The way she looks at music, the way she looks at art and the way she looks at life. It's very inspiring to see and to me that's very motivating because what she's doing is so different.”

Speaking of being different, in her track titled “Famous” Nostalgix reveals yet another amazing talent of hers; rapping. 

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“I've always wanted to rap, that was always a dream of mine. But I didn't start doing it until during COVID, and “Famous” was actually the first record that I did it on. I've been doing it a lot more and it's something I really want to bring more to live shows and my sound and everything I'm doing. So it's gonna be way more present.”

With her intent to consistently revamp and spice up her live shows, she keeps the audience on their toes from start to finish. In her eyes, a perfect show “is really about everyone there having a good time. It could be a crazy big festival with crazy production and everyone's having a blast. But it also could be in a small venue and everyone's just sweaty and dancing. For me, a good sign of a good show is when I’m up there doing my thing, being myself, having fun, and the crowd is also really vibing. You feel a connection when that happens.”

Looking towards the near future, she’ll be hitting the road with Destructo on his North American F With Me summer tour. She’ll also be taking the stage at iconic music festivals such as Beyond Wonderland, Shambhala, Ever After, and EDC Las Vegas. 

As for the future of dance music, she’s excited to see “the new wave of artists coming in. To see the new sounds that are gonna come and all the creativity that's gonna come. Because there's just so many fresh faces and people that are crushing festivals right now, that you really see a big switch happening. And I think you see a lot more creativity and individuals coming up that are really being seen for their art.”

Follow Nostalgix on Spotify | Facebook | Instagram | Twitter | TikTok 

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Label Insider

Building Community Through Music With Good Society [Interview]

Aug 31, 2022

6 min read

josh-yamini-good-societyjosh-yamini-good-society

Hailing from sunny Los Angeles, California, Good Society embodies the feelings of warm weather, endless days, and good vibes. The record label and event promoter is renowned for their incredible line-ups, careful curation, and stacked compilations. Their latest project Good Society Volume 3 pushes the future beats sound with standout artists like oshi, capshun, Laxcity, whereisalex, DECAP, Chromonicci, and more. They're a mainstay in LA and have been expanding their shows out of state to Salt Lake City, San Francisco, and Austin, for SXSW. 

With Good Society's constant growth we felt it would be the perfect time to connect with Josh Yamini, the brand's founder to get an inside look at what makes them so good. We discuss their origins, the fusion of hip-hop and electronic music, fostering relationships, creating a unique live experience, and much more. 

Starting at the beginning, Josh explains what sparked the birth of his platform saying, "I started Good Society as an expression of my love for the underground and bringing people together. My taste in music was largely influenced by SoundCloud at the time of launch and all of my experiences at Insomniac festivals made me want to put that love of music and people into action." 

One of the core facets of what makes Good Society so special is their ability to bring together the worlds of hip-hop and electronic music. Whether it's future beats, chilled-out lo-fi, or experimental hip-hop and trap, this fusion is central to Good Society's platform.

"My love for these genres initially stemmed from ripping gems off of YouTube and Adult Swim bumps. I listened to lots of Nujabes, Flying Lotus, and Erykah Badu at the time which then evolved into listing to artists like Mr. Carmack, Sam Gellaitry, and Smino. Oftentimes I’ll bring my knowledge of the beat scene together with vocalists that I’m newly discovering to create a blend of genres that’s totally unique. Other times I might just be working with the artists who’ve coined a sound in between the two and are perfectly representing the medium with us," Josh elaborates about bringing together the two sonic worlds. 

In addition to uniting unique sounds, Good Society strives to bring people together. This applies to fans, through the music and events, as well artists. Josh expands on this outlook, "Our goal is to create a space where people can express themselves and find common ground through music. Ultimately we’d like to bring that to scale and create immersive experiences that go beyond traditional club settings while incorporating the songs and artists we’re releasing on our label. We want to create an ecosystem."

The genuine love for connection is what makes the brand so good. While some platforms focus more on numbers, social media following, or ticket sales, Good Society is all about creating an intangible vibe through human connection. Whether it's friendships, business relationships, or something even deeper.

"The good in Good Society stems from all of the constructive relationships this brand has built with artists, fans, and listeners alike. Many of our work relationships extend into personal ones. We’ve seen countless people having become close friends or start dating after having met at Good Society events. One couple is even getting married!"

Good-society-showGood-society-show

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Relationships are the cornerstone of any great business, but authenticity is what seems to separate Good Society from your typical promoter and label. Their connections are longstanding with many artists and come out of genuine respect and appreciation for their work. The brand is an extension of its founder's life. The friendships and connections along the way aren't just to the benefit of the label but are also about enriching his personal life.

"Much of our early outreach was done through Instagram and led to us doing things like flying out chromonicci for our second show ever, when we were really just learning the ropes and how to refine our events process. I’ve done everything very personally with this brand to the point of hosting artists at my apartment for the week of our shows, such as chromonicci, capshun, zotti, J Kuch, Malik Eliah, and more. Running Good Society is just as much a means to expand on my own life as it is for that of the audience that I curate for. So these relationships I’ve formed with everyone involved are directly tied to my own happiness," Josh tells us.

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While Josh is the driving force behind Good Society, he's not doing it alone. Roto and MadBliss serve as the brand's resident DJs. In addition, they have their own videographer, Gavin Banksy, and Arielle Lana LeJarde serves as their publicist and advisor (editors note: Arielle is a writer for Festival Inside but did not take part in writing this feature). Josh handles the majority of the bookings, label releases, promotion, content, and social media while collaborating with different partners on a per-project basis. 

Matching the quality of their label releases, the Good Society events series looks to raise the bar. Josh explains what makes the series special saying, "The vision behind our concerts was initially to throw them in nature. Being that we’re in a big city, it felt natural to build up the foundation of our brand with solidly curated lineups, and uniquely unforgettable nights. More recently we’ve pivoted into renegade shows, different experiences such as the boat party, and are slowly gearing up to diversify the setting of our parties to better fit our initial dream of Good Society. What makes our events special is the fluidity of it all. You might get a live band 420 show with seemingly infinite free cannabis, a massive warehouse party with Alexander Lewis, or cruise on a boat across the ocean with Josh Pan & Luca Lush. We’ve even done insane live shows at a mansion and in a tunnel on the beach. Our diversity of curation and experiences is one of our strongest points."

Good Society has a lot of exciting prospects on the horizon. They will be expanding their events series, working towards an outdoor indie festival, and releasing more thematic compilations pushing the sounds they love. Josh closes our interview fittingly with an invitation to all, "I hope you get to attend one of our shows in the future or are positively charged by the music we release! Moreover, I hope we get to meet someday. Don’t be a stranger!"

Good Society Volume 3

"I curated this project to affirm the belonging of hip-hop & electronic music in a single space. Otherwise known as future beats, this project brings together soulful and jazzy boom bap production riddled with soulful rap vocals and electronic sound design."- Josh Yamini

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