Artist Spotlight

ARMNHMR: From the Underground to the Main Stage

Jun 8, 2022

6 min read

Dance music is known for its passionate, welcoming community where people are united from all walks of life. The possibilities of creating new relationships are endless, whether you make a new friend at a festival, bond with another fan over the internet, or even find your future DJ partner.

Joseph Chung and Joseph Abella of ARMNHMR have one of those heartfelt stories where their passion for dance music sparked a new friendship, one that turned into becoming full-time DJs. From ravers to festival performers, their story serves as a reminder of how powerful this community really is. 

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After a few years of attending raves together, they decided to try the music thing out themselves. Abella tells us he had “a little bit of experience in music production, but not a lot.” They both learned from each other, and thus, the first chapter of ARMNHMR’s story was written. 

Growing up in California provided them both with a flourishing dance music scene that they used to their advantage.

“California was the hotspot of EDM at the time. A lot of our friends who are big acts now all started in LA. All the underground shows were naturally in LA. So growing up in our careers with all our friends, I mean I could name handfuls of them, they all had their start in LA. It was really nice because it felt like we were all building something in LA together.”

Although they played dance music’s biggest festival mainstage for the first time at EDC Las Vegas this year, every artist has to start somewhere. Just under ten years ago, they played their first gig together at a small dive bar called K Town.

“We probably only had 10 People in the bar and seven of them were our friends. We got paid with drink tickets. It was humble beginnings. I think all artists have to put in their time. Just see how it was before so you can appreciate the bigger shows.”

ARMNHMR @ Beyond WonderlandARMNHMR @ Beyond Wonderland

On top of their similar interests and a strong passion for dance music, both Chung and Abella are of Asian-American descent. Their culture certainly made an impact on their musical journey and overall development as artists. 

“There’s not many of us in this scene in general. And starting out, there wasn’t many role models to follow. It gave us a little bit of fuel like, ‘Oh, we’re pioneering something.’ At least as small as it is, we’re pioneering a lifestyle for artistic, Asian-Americans who don’t want to do the engineering thing, who don’t want to do the doctor thing. It’s more fuel than anything.”

Diversity plays a role in not only their cultural background but also their musical style. With a sound that’s melodic at the core, their music weaves in and out of the fabrics of various EDM subgenres such as future bass, trance, and dubstep. 

“A lot of our music we intentionally try to bring people on an experience. We want to be heard from start to finish. And a lot of our backgrounds didn’t come from EDM, like I came from a rock background, more of a screamo background. Joe came from a hip hop, R&B background…But at the core is just the experience of listening to it and connecting with it. We’re just fans of EDM in general and music in general, so we don’t really see genres.”

At their live shows, they have one goal in mind: to make their audience “feel.”

“Music does everything, makes you feel happy, makes you feel up. But there’s a lot of music out there that doesn’t really make you feel like on a deep level and that’s our goal. If we can just make you even spark up something that you’ve been holding back and then just let it go. That’s the goal overall for every song.”

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Abella adds, “I like to say that EDM and live events are the closest thing to a utopia we can get. Just different walks of life, everyone watching and listening to the same song on the same beat. And that’s why we try to be eclectic with our sets and sounds.”

ARMNHMR is having one of the most successful years of their career, and it’s only halfway over. They recently wrapped up their Waiting For Love North American tour, which had 15 sold-out shows and attracted over 30,000 fans, marking a record high for them. 

On May 17th, ARMNHMR joined forces with melodic producer Nurko and singer-songwriter Micah Martin for the bass-meets-emo crossover track, “Won’t Make a Sound.” This isn’t the first time they’ve worked with Micah, but it does mark the first collaboration they have with Nurko. 

ARMNHMR @ EDC LV 2022ARMNHMR @ EDC LV 2022

“I think Nurko’s the same as us, just going for an emotional impact. And we’re just like, ‘He hits us with his own music, so maybe we can do something really deep together.’ It was just really natural. We sometimes will send things back and forth to other artists, try to mold it, sculpt it. But the first idea we sent, he sent something back and we’re like, ‘Oh, this is it.’ Easy peasy.”

“Won’t Make A Sound” showcases ARMNHMR’s talents in a new light as it steps away from their classic uplifting, tear-jerking sound. Instead, we hear somber tones that reflect loss and pain as they build up to powerful, dominating drops. Micah’s vulnerability as a lyricist is on full display as he reflects on self-worth and letting go when we’re undervalued. Every artist on this track had something different to bring to the table, in turn creating a musical masterpiece. 

“Micah brought his beautiful pipes, that alone is good enough. The drops are very stylistically Nurko because we love the airiness of what he did with the track. Me and Joe, we like to play real instruments. So a lot of the pianos and a lot of the guitars are just us. We wanted to accentuate what everyone was good at. Nurko is great with the strings, ambiances, and his textures are second to none. We just tried to combine everything we could.”

Micah’s lyrics, along with Nurko and ARMNHMR’s heartfelt production skills, manifest in a compelling message for listeners. 

“We were going for something that was universal. A universal message for a lot of people. Because when we write music, we have a message but we want it to be open enough that people can make their own connections with it…For us, it was like the industry was beating us down. We felt like we were putting so much work in and getting taken advantage of not. Not from our own labels or anything, just in general. It’s a really cutthroat industry.”

No matter who you are or what your background may be, the underlying theme behind this track can resonate with anyone.

“I think anyone has that moment in life where they felt like they’ve been built up by someone only to be thrown away. So a lot of the message centers around that.”

Looking to the near future of ARMNHMR, they’ll be hitting the road again over the next few months with 20 stops across the US, plus major festivals like Global Dance and Electric Zoo. Be sure to pencil in ARMNHMR on your musical calendar this summer!

Follow ARMNHMR on Spotify | Facebook | Instagram | Twitter | TikTok 

     

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Label Insider

Building Community Through Music With Good Society [Interview]

Aug 31, 2022

6 min read

josh-yamini-good-societyjosh-yamini-good-society

Hailing from sunny Los Angeles, California, Good Society embodies the feelings of warm weather, endless days, and good vibes. The record label and event promoter is renowned for their incredible line-ups, careful curation, and stacked compilations. Their latest project Good Society Volume 3 pushes the future beats sound with standout artists like oshi, capshun, Laxcity, whereisalex, DECAP, Chromonicci, and more. They're a mainstay in LA and have been expanding their shows out of state to Salt Lake City, San Francisco, and Austin, for SXSW. 

With Good Society's constant growth we felt it would be the perfect time to connect with Josh Yamini, the brand's founder to get an inside look at what makes them so good. We discuss their origins, the fusion of hip-hop and electronic music, fostering relationships, creating a unique live experience, and much more. 

Starting at the beginning, Josh explains what sparked the birth of his platform saying, "I started Good Society as an expression of my love for the underground and bringing people together. My taste in music was largely influenced by SoundCloud at the time of launch and all of my experiences at Insomniac festivals made me want to put that love of music and people into action." 

One of the core facets of what makes Good Society so special is their ability to bring together the worlds of hip-hop and electronic music. Whether it's future beats, chilled-out lo-fi, or experimental hip-hop and trap, this fusion is central to Good Society's platform.

"My love for these genres initially stemmed from ripping gems off of YouTube and Adult Swim bumps. I listened to lots of Nujabes, Flying Lotus, and Erykah Badu at the time which then evolved into listing to artists like Mr. Carmack, Sam Gellaitry, and Smino. Oftentimes I’ll bring my knowledge of the beat scene together with vocalists that I’m newly discovering to create a blend of genres that’s totally unique. Other times I might just be working with the artists who’ve coined a sound in between the two and are perfectly representing the medium with us," Josh elaborates about bringing together the two sonic worlds. 

In addition to uniting unique sounds, Good Society strives to bring people together. This applies to fans, through the music and events, as well artists. Josh expands on this outlook, "Our goal is to create a space where people can express themselves and find common ground through music. Ultimately we’d like to bring that to scale and create immersive experiences that go beyond traditional club settings while incorporating the songs and artists we’re releasing on our label. We want to create an ecosystem."

The genuine love for connection is what makes the brand so good. While some platforms focus more on numbers, social media following, or ticket sales, Good Society is all about creating an intangible vibe through human connection. Whether it's friendships, business relationships, or something even deeper.

"The good in Good Society stems from all of the constructive relationships this brand has built with artists, fans, and listeners alike. Many of our work relationships extend into personal ones. We’ve seen countless people having become close friends or start dating after having met at Good Society events. One couple is even getting married!"

Good-society-showGood-society-show

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Relationships are the cornerstone of any great business, but authenticity is what seems to separate Good Society from your typical promoter and label. Their connections are longstanding with many artists and come out of genuine respect and appreciation for their work. The brand is an extension of its founder's life. The friendships and connections along the way aren't just to the benefit of the label but are also about enriching his personal life.

"Much of our early outreach was done through Instagram and led to us doing things like flying out chromonicci for our second show ever, when we were really just learning the ropes and how to refine our events process. I’ve done everything very personally with this brand to the point of hosting artists at my apartment for the week of our shows, such as chromonicci, capshun, zotti, J Kuch, Malik Eliah, and more. Running Good Society is just as much a means to expand on my own life as it is for that of the audience that I curate for. So these relationships I’ve formed with everyone involved are directly tied to my own happiness," Josh tells us.

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While Josh is the driving force behind Good Society, he's not doing it alone. Roto and MadBliss serve as the brand's resident DJs. In addition, they have their own videographer, Gavin Banksy, and Arielle Lana LeJarde serves as their publicist and advisor (editors note: Arielle is a writer for Festival Inside but did not take part in writing this feature). Josh handles the majority of the bookings, label releases, promotion, content, and social media while collaborating with different partners on a per-project basis. 

Matching the quality of their label releases, the Good Society events series looks to raise the bar. Josh explains what makes the series special saying, "The vision behind our concerts was initially to throw them in nature. Being that we’re in a big city, it felt natural to build up the foundation of our brand with solidly curated lineups, and uniquely unforgettable nights. More recently we’ve pivoted into renegade shows, different experiences such as the boat party, and are slowly gearing up to diversify the setting of our parties to better fit our initial dream of Good Society. What makes our events special is the fluidity of it all. You might get a live band 420 show with seemingly infinite free cannabis, a massive warehouse party with Alexander Lewis, or cruise on a boat across the ocean with Josh Pan & Luca Lush. We’ve even done insane live shows at a mansion and in a tunnel on the beach. Our diversity of curation and experiences is one of our strongest points."

Good Society has a lot of exciting prospects on the horizon. They will be expanding their events series, working towards an outdoor indie festival, and releasing more thematic compilations pushing the sounds they love. Josh closes our interview fittingly with an invitation to all, "I hope you get to attend one of our shows in the future or are positively charged by the music we release! Moreover, I hope we get to meet someday. Don’t be a stranger!"

Good Society Volume 3

"I curated this project to affirm the belonging of hip-hop & electronic music in a single space. Otherwise known as future beats, this project brings together soulful and jazzy boom bap production riddled with soulful rap vocals and electronic sound design."- Josh Yamini

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