Welcome to Festival Insider's Organizer Q&A series. Here, we have intimate conversations with some of the festival market's most exciting and influential innovators.
Come the second weekend of each July, a big noise comes to Leicestershire, U.K. Psychedelic beats pulse through the wooded valley as Festival Director Lachie Gordon and his merry band of experienced partiers gather for the annual Noisily Festival. In 2012, Gordon and three of his mates combined their various skills in event planning and production, and the festival came out as “an expression of the best party that we all wanted to go to.” Three main stages play everything from techno to glitch hop, but the psytrance is what Gordon calls “the bleeding heart of the event.” The campgrounds come to life with laughter and a true sense of community. If you’re someone who loves hard beats and adventure, give Gordon and his Noisily Festival a go.
What is your name and what is the name of your festival?
Hi, I'm Lachie Gordon and my festival is called Noisily Festival of music and art.
When did the festival start and what inspired it?
Noisily started in 2012. Myself and three friends got together, we all had various different skills have been involved in events before, and we just wanted to put on an event. So we did, and the festival came out of it. It's an expression of the best party that we all wanted to go to.
When and where does it happen?
Every year in Leicestershire at Noseley Hall in the UK. It happens on the second weekend of July.
Tell us about the site and how it influences the festival?
The site is one of the most amazing things about the festival and has shaped the event as it is. It's an incredible wooded valley. You leave the campsite and you go down into the woods, where you hear the sound of beating techno coming from the stages. It's a beautiful sight everything that we build fits within that site and complements it.
What kind of musical artists play at your festival?
Noisily is a festival of all sorts of different types of underground electronic music we have three main stages, the Noisily stage, the treehouse stage and the liquid stage. And on those stages we have techno, bass music, glitch hop and psychedelic trance, which is the beating heart of the event.
Who was the first act you ever booked?
I think the first act that I remember booking being excited about booking was Perfect Stranger who's a legend of the sight unseen. I think we also booked Matador in the first year that we were on, which is an amazing coup. He's now a international legend on Cocoon records. So that was excellent. 800 pounds he was 800 quid. Steal. Probably about 25k now.
What’s the most memorable set or sets for you?
I think perhaps the most memorable set of Noisily over the last nine years was Oliver Koletzki. He's just the most incredible musician and composer. And he took the crowd on this journey from beginning to end. It was the closure of the festival two years ago and it blew everyone away.
Who is the target audience for your festival?
Our crowd is the more experienced partier I'd say people come to Noisily when they really know what they're doing when they've gone to parties. They party hard that is not messy. So we have we have the experienced partier. Yeah, that's our crowd.
What is unique about your festival? What sets it apart?
Noisily is, I'd say the most unique underground music festival in the UK. The element of psychedelia which runs throughout it has created an incredible culture of, of feeling of family, it's a community and everyone there is that just because they really just love to party to have fun and to connect with each other.
Anything else you want to tell us about?
Come to Noisily second weekend of July 2021. It's going to happen.
